Preface The rise of artificial intelligence-powered chatbots has reshaped sectors worldwide, ranging from support services to digital commerce and beyond. As we enter the next phase, AI conversational AI advancement is expected to advance even further, incorporating next-generation innovations to offer tailored, seamless, and smooth client engageme

Opening Remarks In modern fast-paced corporate environment, staying ahead of the competition is essential. Market research has traditionally been a key approach for gaining a market edge, but the emergence of Artificial Intelligence (AI) has transformed this field. AI-powered tools are reshaping how businesses gather, analyze, and utilize informat

Introduction Social media marketing has evolved significantly in the last few years, driven by shifts in technology, user behavior, and business needs. One of the most significant shifts in the marketing landscape has been the rise of AI technologies. AI’s capability to revolutionize social media marketing has captured the focus of businesses and